White Hat SEO evolves writing good quality content. Don't try to use spammy tricks. Deliver great content to your visitors and the search engines. Don't hide text, or stuff Meta tags with keywords that shouldn't be there. Make sure your title tag and other Meta tags reflect your page.

White Hat SEO is the opposite of Black Hat SEO. Generally, search marketers who practice White Hat SEO (or ethical organic search marketing) techniques try to improve their organic rankings in the search engine results pages (SERPs), while maintaining the integrity of their website and following Google's steadfast set of rules.

White hat SEO follows the guidelines set down by the search engines themselves such as naturally linking to others sites and not buying links which the search engines don't like. If a link to another website has to be bought it's not a true vote for that website, as it has been placed there only for financial gain and not because the link would be of genuine interest to the websites visitors.

White Hat SEO is the only way to go if you are trying to market your website and generate traffic, while avoiding being penalized by search engines for unethical techniques. The core of the White Hat SEO approach is honesty and quality content. With a concentration on simplifying the structure of your website, ensuring that all software and programming is simple and clear for search engines to crawl your website, search engines will be more willing to rank your website higher for your optimized keywords or search terms.

understand that some people take content and post it to thousands of different web sites and we all agree that this practice is duplicate content and is bad. But these are extreme examples. Where is the line? What if the content is posted to 25 web sites? Too many? Not enough to be bad? This entire discussion starts to feel very slippery and without objective anchors to define activities. Perhaps this is how Google likes it? It does serve their purposes.

The title tag and the Meta tags in the web page must contain the relevant information. The title tag is what is visible to users at the top of the browser window. The top most keyword or key phrase that you wish to target should be placed in the title tag. Meat tags exist in head section of a HTML page. The Meta tag description tag provides the description of the web page and the keywords tag has all the keywords listed there in the Meta keywords tag.

Today there are many strategies available to the SEO professionals. In our enthusiasm and at times even desperation, we would be willing to approve methods that are not considered legitimate by the search engines. There are companies that subscribe to black-hat SEO strategies in an effort to get quick results to their customers. You must realize that such strategies will not help you on the long run but they will hamper your success online by affecting your reputation. Search engines getting stricter on manipulative strategies.

It refers to the usage of SEO techniques, strategies and tactics that are agreeable to the search engines, thus it follows rules and policies. This is considered as a best practice method of getting your website to the high page rank. It tends to produce results that will last a long time unlike the Black hat that may eventually be banned either temporarily or permanently once the search engine discovered what they are doing.

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